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JONATHAN M. ROMANO
ONLINE MEDIA STRATEGIST with 5+ years experience setting and executing Internet marketing strategies for delivering online advertising solutions to both web publishers and advertisers. Deep knowledge of online publishing, with a concentration on search engine optimization (SEO) and social media initiatives for expanding reach and attracting unique visitors, expertise which matches the strong business acumen required to understand sales and marketing’s vital role organization-wide. Skilled at media planning and account management as well as web analytics, consistently incorporating emerging channels with Web 2.0 technologies, including search engine marketing (SEM), weblogs and RSS feeds. Equally well-versed in traditional marketing and customer service as well as other established web marketing channels (i.e. email, newsletters).
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HISTORY
Owner / Operator, JON SEO: New York, NY
Founder and hands-on business strategist for a growing online media services firm that creates marketing campaigns that incorporate the fundamentals of direct response marketing with new media technologies to increase the number of visitors, page views and subsequent registrations for a variety of web marketing campaigns.
| • | Utilizes marketing fundamentals and “white hat” techniques to position clients for SEO purposes.
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| • | Since the launch of the company, has directed all SEO and social media campaigns for leading national adult continuing education and seminar production, creating programs that utilize the celebrity power of Donald Trump and Suze Orman to drive web traffic and registrations. |
| • | Improved search engine results page (SERP) by performing a synergy of SEO and SEM activities by examine several key fundamentals including, on-site optimization, keyword research, link architecture, directory submissions as well as conducting comprehensive analysis of old rankings and changes in status after executing changes. |
| • | Evaluated key word methodology and frequency, choosing the best terms for each pay-per-cllck (PPC) program. |
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Utilizing various online data resources including comScore and NetRatings, wrote and presented media plans which encompassed SEO, social media, banner advertising, SEM and email marketing designed to generate revenue opportunities for web publishers via the cost-per-click (CPC) or cost-per-thousand-impressions (CPM) advertising models. |
| • | Worked closely with the clients not only in reference to campaign and account management but also educated clients about best practices pertaining to online marketing and advertising strategies. |
| • | Accumulates online data on behalf of each client, examines the data and presents custom solutions designed to address Internet marketing needs, incorporating the principals of Web 2.0 marketing techniques. |
| • | Produces detailed marketing reports that examine the effectiveness of SEO efforts, social media campaigns as well as the client’s website performance. |
| • | Cultivated and maintained lasting relationships directly with the clients as well as agency media buyers by identifying clients’ marketing needs and developed long-term campaigns to deliver satisfaction and repeat business. |
| • | Established relationships with advertising agencies and consumer/business marketers regarding the sale of advertising space within Web 2.0 media platforms (i.e. RSS and weblogs) for a start-up provider of online marketing solutions. |
| • | Implemented a new follow-up customer contact system significantly impacting sales. |
| • | Manages a team of four (4) junior marketers as well as several freelancers depending on the scope of the campaign. |
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Contact Information Email: jon@seojon.com |